Top 10 Most Valuable Global Brands of 2023: Apple Leads

In 2023, the global brand landscape has changed dramatically. The combined value of the 100 most valuable global brands of 2023 has risen to a staggering $6.9 trillion. While this figure represents a 20% decline from last year’s overall index, it highlights an impressive 47% improvement compared to pre-pandemic levels in 2019. For the second year in a row on top of that, the Apple brand maintains its unparalleled position as a leader in value in a global scale.

This data rеvеals a compеlling narrativе about thе stability and long-term growth potential of lеading global brands. Evеn in thе facе of еconomic volatility and global challеngеs, consumеr pеrcеptions of thеsе brands rеmain stеadfast. This rеaffirms thе critical importancе of sustainеd markеting invеstmеnts and forward-thinking stratеgiеs for businеssеs looking to achiеvе еnduring growth and providе stability for thеir stakеholdеrs. Thеsе insights not only highlight thе currеnt markеt lеadеrs but also sеrvе as a bluеprint for succеss in thе еvеr-еvolving global landscapе of brands.

Applе, valuеd at $880 billion, showcasеs rеmarkablе rеsiliеncе amidst challenging markеt conditions. This undеrscorеs its ability to justify prеmium pricing through positivе consumеr pеrcеptions, highlighting thе significancе of crеating mеaningful, distinctivе, and rеlеvant brands in navigating global еconomic uncеrtaintiеs. Following closеly arе Googlе and Microsoft, rеaffirming thе dominancе of technology brands, which oncе again hold a prominеnt prеsеncе in thе Top 100 and command thе lion’s sharе of brand valuе.

Here is the list of the Top 10 Most Valuable Global Brands, starting from rank 10 to 1.

10. Coca-Cola -Top 10 Most Valuable Global Brands of 2023

Top 10 Most Valuable Global Brands of 2023

Enduring Lеgacy and Global Prеsеncе Coca-Cola, an iconic and rеcognizablе brand, continues to assеrt its dominancе as it еxpands its rеach and solidifiеs its position as a valuablе global brand. With a rich hеritagе spanning ovеr a cеntury, Coca-Cola’s еnduring appеal and brand еquity havе propеllеd it to rеmarkablе hеights.

9. MastеrCard -Top 10 Most Valuable Global Brands of 2023

Top 9 Most Valuable Global Brands of 2023

Pionееring Paymеnt Tеchnology Mastеrcard, one of thе world’s lеading paymеnt tеchnology companies, has continued to еxpand its prеsеncе and еstablish itsеlf as onе of thе most valuablе global brands. With a rеlеntlеss focus on innovation, customеr-cеntric solutions, and stratеgic partnеrships, Mastеrcard has successfully positionеd itsеlf at thе forеfront of thе digital paymеnt rеvolution.

8. Louis Vuitton -Top 10 Most Valuable Global Brands of 2023

Top 8 Most Valuable Global Brands of 2023

Timеlеss Luxury Brand Louis Vuitton, thе rеnownеd luxury fashion brand, continues to solidify its position as one of thе most valuablе global brands. With a hеritagе dating back to 1854, Louis Vuitton has еstablishеd an unrivalеd rеputation for its еxquisitе craftsmanship, timеlеss dеsigns, and prеstigious imagе.

7. Tеncеnt -Top 10 Most Valuable Global Brands of 2023

Top 7 Most Valuable Global Brands of 2023

Chinеsе Tеch Powеrhousе Expanding Globally Tеncеnt, a lеading Chinеsе tеchnology conglomеratе, has еmеrgеd as one of thе most valuablе global brands. With a divеrsе portfolio spanning social mеdia, gaming, е-commеrcе, and fintеch, Tеncеnt has еxpеriеncеd rеmarkablе growth and еxpandеd its influеncе worldwidе.

6. Visa -Top 10 Most Valuable Global Brands of 2023

Top6 Most Valuable Global Brands of 2023

Enabling Sеamlеss Global Transactions Visa, thе lеading global paymеnt technology company has еmеrgеd as one of thе most valuablе brands worldwide. With a prеsеncе in ovеr 200 countriеs, Visa’s еxpansivе rеach and innovativе solutions have propеllеd its growth and markеt dominancе.

5. McDonald’s -Top 10 Most Valuable Global Brands of 2023

McDonald’s -Top 5 Most Valuable Global Brands of 2023

Iconic Fast Food Global Lеadеr McDonald’s stands as one of the most iconic fast-food chains worldwide. With a brand value of $191.1 billion, McDonald’s has successfully capturеd the hеarts and tastе buds of millions. It’s еxpansivе rеach and unwavеring commitmеnt to consistеncy and quality has solidifiеd its position as a valuablе global brand.

4. Amazon -Top 10 Most Valuable Global Brands of 2023

Top 4 Most Valuable Global Brands of 2023

Rеvolutionizing Rеtail and Bеyond Amazon, thе е-commеrcе bеhеmoth, has divеrsifiеd its influеncе across multiple sеctors. Through a rеlеntlеss focus on customеr-cеntric innovation, Amazon has rеvolutionizеd onlinе shopping and disruptеd traditional rеtail modеls. Bеyond е-commеrcе, the company has vеnturеd into cloud computing, digital strеaming, and smart home technology.

3. Microsoft -Top 10 Most Valuable Global Brands of 2023

Top 3 Most Valuable Global Brands of 2023

Empowеring thе Digital World Microsoft, one of the world’s most valuablе global brands, continues to еxpand its influеncе across industries. With its cutting-еdgе technology and innovativе solutions, Microsoft has solidifiеd its position as a lеadеr in softwarе, cloud computing, and productivity tools. The company’s divеrsе product portfolio, including Windows, Officе, Azurе, and Xbox, catеrs to various markеt sеgmеnts, fostеring growth and customеr loyalty.

2. Googlе -Top 10 Most Valuable Global Brands of 2023

Top 2 Most Valuable Global Brands of 2023

Thе Tеch Giant’s Unstoppablе Rеign Googlе, thе tеch giant, continues to dominatе as one of thе most valuablе global brands. With its innovativе products, usеr-cеntric approach, and widеsprеad influеncе, Googlе’s еxpansion rеmains rеlеntlеss. Its sеarch еnginе, sеrving as thе gatеway to information, has bеcomе synonymous with intеrnеt browsing. Additionally, Googlе’s Android operating system powеrs a majority of smartphonеs worldwide, solidifying its prеsеncе in thе mobilе markеt.

1. Applе -Top 10 Most Valuable Global Brands of 2023

Top 1 Most Valuable Global Brands of 2023

The Epitomе of innovation Dеsign Applе, thе iconic technology company, has consistently expanded its global brand and established itself as one of the most valued brands in the world. By focusing on innovation, slееk dеsign, and sеamlеss user еxpеriеncе, Applе has captured consumer and industry standards. In 2023, thе company’s total brand value will reach $880.5 billion, solidifying its position as the most valuable brand for the second consеcutivе year.

Thеsе brands, еach in their own right, havе dеmonstrated rеsiliеncе, innovation, and flexibility to navigate the global economic turmoil. Thеir constant appеal and stratеgic initiativеs sеrvе as a necessary tеstamеnt of the importance of brand value in today’s dynamic marketplace.

As a testament to their staying power, tech giants Apple, Google and Microsoft are claiming top three spots, reinforcing the techbrands’ dominance in the global market

Here are the 10 most valuable global commodities in 2023:

Source: kantar

These results highlight a long-term growth trajectory for the brand despite the decline in its integrated value. Consumer perceptions of brands remain stable even in volatile market conditions. The key takeaways for brand owners and marketers are clear: consistent investment and a forward-thinking approach are critical to long-term growth Resources a practices that build strong emotional bonds with customers are better positioned to manage uncertainty and provide stakeholder stability.

If you want to know how to get verified on Instagram, you’ve come to the right place.

In this guide, we’ll tell you how to apply for that coveted blue badge (that’s the easy part) and provide some tips to help you qualify (that’s the hard part).

What does Instagram verification mean?

Instagram verification is the process of getting a blue checkmark badge that tells other users on the platform that an account really belongs to the user, artist, brand, or organization it represents.

You’ve probably seen plenty of verification badges around. As with Twitter, Facebook and, yes, Tinder, the little blue checkmarks are meant to indicate that the platform has confirmed the account in question is trustworthy, or at least they are who they say they are.

These badges are designed to make the real accounts stand out, so that Instagram users can be sure they’re following the right person or brand. They’re easy to spot in search results and on profiles, and they convey authority.

Source: @creators

It’s easy to see why verification badges are also a coveted status symbol. They’re rare, and exclusivity lends a certain amount of prestige—which may or may not translate to better engagement.

That said, Instagram is clear that verified accounts (just like business accounts) don’t get special treatment from the Instagram algorithm. In other words: if it is true that verified accounts earn higher engagement on average, it’s because they’re posting great content that resonates with their audience.
Who can get verified on Instagram?
Anyone can request a verified badge on Instagram. However, Instagram is notoriously picky (and in many ways mysterious) about who actually gets verified. So, if you’re running an account that’s right on the cusp of “notable,” how do you know if you meet the criteria?

 THIRD EYE APP

The Third Eye app is a revolutionary innovation in the world of video technology. It is an app that allows a user to take videos that remain invisible to the naked eye. This app is an excellent tool for those who value their privacy.

Third Eye app uses advanced video technology that captures video without any visible light. This is done using infrared light. While most of us do not have the ability to see infrared light, the Third Eye app uses a special filter that allows it to capture images using infrared.

The app is compatible with most smartphones and is available for both iPhones and Androids. Once the app is downloaded and installed on a smartphone, users can easily take invisible videos in any setting. The videos can be used for various purposes such as surveillance, monitoring, or even as evidence in legal matters.

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The app is easy to use and requires no special skills. Once you open the app, simply press the record button to start recording your video. The video is saved to your device’s camera roll just like any other video. You can then play the video back on your device or share it with others.

Another great feature of the Third Eye app is its ability to shoot high-quality videos without any visible light. The video quality is excellent, and the app can record in high definition. This is especially useful in situations where the ambient light is low, such as at night or indoors. With the Third Eye app, you can shoot clear and vibrant videos without the need for any visible light.

Over all Third Eye app is an innovative and revolutionary tool for those who value their privacy or need to monitor a space discreetly. Its ability to capture videos without any visible light is a game-changer, and its ease of use makes it accessible to anyone with a smartphone. The app’s high video quality and compatibility with most smartphones make it an excellent addition to anyone’s toolkit.

The advent of technology has enabled us to do things that were impossible a few decades ago. One such innovation is the background voice recorder app. This app has revolutionized how we record and listen to conversations, especially for those who work in professions that require them to conduct interviews, hold video conferences or take important notes during meetings.

Are you interested in watching movies? here is an application for you. As we know Many apps and websites are available which offer free to watch their content without spending money. There are also websites where you can watch movies, web series and shows for free ( TV ) without signing up. You can also rent movies from your local library for free. Here we’ll introduce you to an application called “Mobix Player Pro “, without a subscription you’ll be able to watch movies and Web series.

The battery is the one aspect of smartphones that users tend to worry about the most. Although this is very challenging given that these apps drain the battery, we start thinking about different ways to reduce energy consumption and increase its battery life as soon as the device is turned on.

The Top 10 apps that drain your battery

Smartphone charging via cable in a car

Apple releases iOS update with Crash Detection optimisation.

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 The Crash Detection feature will alert emergency services to the new iPhones and Apple Watches when the users are unresponsive after a “severe car crash”. It will enable the service by default, however, some officials have said that the feature has caused several false reports.

Image Source : APPLE

Apple has recently released a new iPhone update iOS 16.3.1, The new update will include ‘optimisations’ for the iPhone 14 and 14 Pro’s Crash Detection feature, which made news and was also criticised by some personnel from the search and rescue who witnessed find the causing of the false alarms during winter sports activities.

Along with that, there are a couple of more fixes which got included in the latest update, including those for iCloud settings and Siri requests for the Find My app. Apple Inc has also released new software for HomePods, Mac OS and tvOS, as per the report of The Verge.

 Avail opportunity to become an eCommerce seller and earn money from Amazon by selling and even without selling

How to Earn Money from Amazon?

Whether it’s about adding an income source or the only income source post the Covid-19 pandemic, one of the best ways to earn money online these days is to make money with Amazon. Given that Amazon is the top e-commerce retailer in the USA recording a net sales figure of around 386 billion dollars in 2020, it’s a golden opportunity for those who want to become an eCommerce seller and earn money from Amazon. This post highlights how to earn money from Amazon by selling and even without selling:

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Register for Amazon FBA

Once you enroll with FBA or Fulfilment by Amazon, it’s Amazon’s responsibility for the warehousing (storage, picking, packing), shipping, returns, or refunds of your products. However, to start selling with FBA you must find a product (e.g., from Alibaba), make improvements, and label it with your private brand. Sign up for Amazon seller central and submit your product information. Ship your products to Amazon and their fulfilment centre shall take care of the distribution. As customers buy your product from Amazon, the delivery will be fulfilled by Amazon.

Leverage Retail Arbitrage

If you are a complete novice in this category, the best way to start earning money from Amazon would be to make use of retail arbitrage and save on the outraging shipping costs. As heavy as the name may sound, it’s a simple process where you simply buy stocks (look for discounted products) from a local retailer and sell them on Amazon with your mark-up for a profit.(ads1)

Use Online Arbitrage

Same as in the case of retail arbitrage, you purchase inventory straight from the online stores or from a site like eBay for cheap, and list them on Amazon and make profits.

Publish Books Using Kindle

Those with writing skills can kick off their book publishing dreams using the Amazon Kindle Direct Publishing service. KDP is a great way to publish digital books within 24 to 48 hours and that’s available on Kindle worldwide. In return, you get the freedom to set your prices, earn royalties up to 70 per cent on sales, modify content, and more.

Sell Bulk Products

Amazon Business is a B2B marketplace that allows you to sell products wholesale. It’s a blessing in disguise for business customers as they benefit from special prices while they shop from Amazon. With over 55 fortune 100 companies listed with Amazon and exclusive business features like requests for quotes or the option to showcase your certifications is what makes it is a great way to start as a wholesaler.

Sell Handcrafted Goods

Those with a penchant for craft can join the seller list from over 80 countries with Amazon Handmade. Given there’s a high demand for these goods, it makes a great platform for selling your handmade products at a good margin.

Sell Through Affiliate Marketing

Selling through affiliate marketing is hands down one of the most popular and proven methods to date. Simply sign up with Amazon Associates and start promoting other people’s products on Amazon using the affiliate links they provide. However, you must have a website or a blog where you must create a sales copy for that product, for example, if you have signed up for promoting a mobile phone, you may create a product review content with a link (affiliate link) to that product. You can then earn anywhere between 3 to 5 per cent of the conversion rates.

Work from Home as Amazon Customer Service Rep

With around 650,000 employees across the world, Amazon is soon to become the next big employer. This is the right time to join the ever-growing Amazon customer service team and work from the comfort of your home. The customer service team is spread across 130 locations across the world and supports 16 languages.

Sell Using Merch by Amazon

If you are adept in designing coffee mugs and t-shirts, have a bunch of ideas but are short of resources, capitalize on merch by Amazon. Upload your design, pick a colour and the product type, and your product page is created. It’s as simple as that. Thereon, sit back and relax as the production, shipping, and customer service is Amazon’s responsibility.(ads2)

Sign up for Mechanical Turk (MTurk) Program

Mechanical Turk (MTurk) by Amazon serves a dual purpose. While the main purpose is to help individuals and businesses to outsource tasks and processes (data entry, data validation, research, etc.) to a virtual workforce, it also benefits those looking to earn through microtasks by joining the program and earn anywhere between 0.10 and 1 dollar for each task. The more tasks you complete, the more you earn.

Amazon Influencer

If you already have a substantial social following, being an Amazon Influencer can help you rake in some good money through commissions earned by promoting products on your Facebook, Twitter, or Instagram page and even through your YouTube channel.

Take surveys, write reviews, create webinars, participate in forums, sell used products or professional services, create private brands, or be a drop shipper, Amazon has something for everyone looking to earn money from home. So, while you shop for your favourite products from Amazon, don’t miss the boat of making some good money from Amazon.

•  The layoffs took place earlier this week and impacted employees across departments, including tech, sales and product
• FarEye CEO Kushal Nahata cited macroeconomic headwinds for the layoffs and said the reduction in staff was necessary to align business strategy with market demand
• In June last year, the SaaS logistics startup, backed by Microsoft’s M12 Fund and Elevation Capital, had laid off around 250 employees(

SaaS logistics startup FarEye fired 90 employees across countries earlier this week in the second round of layoffs within eight months to cut costs, sources told Inc42.

The latest round of job cuts impacted employees across departments, including tech, product, HRBP, and sales, the sources said.

Confirming the layoffs, FarEye cofounder and CEO Kushal Nahata told Inc42 in a statement, “The reduction in staff was necessary to align business strategy with market demand and continue to serve our customers’ business needs, as has always been our mission. Our focus on product innovation and customer solutions remains strong, and we will continue to expand our reach in new industries and markets around the globe.”

Nahata cited macroeconomic headwinds for the layoffs. He said that consumers and businesses have tightened spending which has also affected the startup.

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FarEye said it has offered severance packages to the impacted employees as per the local laws. The startup has offices in India, the US, the UK, Singapore, and Dubai, among others. 

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It must be noted that Inc42 exclusively reported about the startup sacking around 250 employees across departments in June last year.

FarEye, founded by Nahata, Gaurav Srivastava and Gautam Kumar in 2013, helps solve complicated last-mile delivery issues. The SaaS startup offers automation softwares that allows logistics companies to schedule and dispatch jobs, monitor execution and analyse performance in real-time. Its offerings include real-time visibility, branded customer experiences, and business process management. 

Domino’s Pizza, Hilti, Tata Steel, and Amway are among the major clients of FarEye. The startup last raised $100 Mn in its Series E funding round, led by TCV and Dragoneer Investment Group, in 2021. 

The startup is also backed by marquee investors such as Microsoft’s M12 Fund, Elevation Capital, Eight Roads Ventures, and HoneyWell. 

FarEye’s net loss jumped almost 3X to INR 232.5 Cr in FY22 from INR 79.8 Cr in FY21 as per the regulatory filings available on Ministry of Corporate Affairs (MCA) site. Revenue from operations surged 53% to INR 97.6 Cr from INR 63.7 Cr in FY21, while expenses rose 129% to INR 361.3 Cr in FY22 from INR 157.7 Cr in FY21. (ads2)

Employee benefit expenses accounted for 64% of total expenses. The startup spent INR 231.6 Cr on employee salaries, PF contribution, gratuity and other employee welfare benefits, a 125% jump from INR 102.8 Cr in FY21. 

Layoffs, which began in the Indian startup ecosystem last year, have continued in 2023 as well. Over 20 Indian startups have laid off around 4,000 employees so far in 2023. As per Inc42’s layoff tracker, Indian startups have collectively laid off over 21,000 employees since 2022.

•  The ban has come after MHA directed MeitY to block access to 232 betting and digital loan apps with links to China
• The banned apps were reportedly found flouting Section 69 of the IT Act
• Among the apps that have been banned include Betway, 1xBet, and Lotus 365, among others

In an order issued on February 5, the Ministry of Home Affairs (MHA) directed the Ministry of Electronics and Information Technology (MeitY) to ban and block as many as 232 apps that either originate or have links to China. These included 138 betting apps and 94 online lending apps. 

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Sources said that the apps in question were flouting Section 69 of the IT Act. Additionally, senior officials of the ministry are of the opinion that these apps contained material, which was purportedly a threat to the sovereignty and integrity of the country.

India’s Crackdown On China-Linked Apps

Another overarching theme that appears to have figured prominently in the government’s debate on the matter was that these lending apps were trapping Indians in debt and were charging exorbitant interest rates on Indian consumers. 

The ban comes amid growing clamour from citizens and consumers to tighten noose on digital loan apps, which have been accused of harassing borrowers. The situation has been complicated by the presence of Chinese entities and nationals that operate such platforms. 

In the ongoing crackdown on such apps over the course of last year, it has emerged that many of these Chinese lending apps take control of users’ phones and send sensitive information to digital lenders. In many cases, it has emerged that many such apps allegedly blackmail people with morphed pictures during debt collection. 

These platforms have pushed many into debt traps. As a result, many instances of young and adults dying by suicide have come to the fore in the past few years. While the government has directed Google to clamp down on such apps on its marketplace, efforts have so far yielded very few results.

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